Pedro Donald, owner of the award winning Sunflower Public House, has breathed new life back into the American Bar in Sailortown.
This working man’s public house called last orders for the final time in 2013 after 140 years of whetting the whistles of generations of sailors and dockers from the nearby port. This long forgotten pub is based one of the city’s historic quarters based at 65 Dock Street.
The American Bar still retains the traditional layout of a downstairs public bar with an upstairs lounge accessed via different doors.
The area has a long history of craftsmanship and we relished the opportunity to work on a brand with so much heritage, however we were also mindful that we needed to be sympathetic to the traditions and ethos of the neighbourhood. To reflect this tradition and history of the area a logotype was created that reflect the crafted quality of the bar. Through our research we discovered the original signage was hand painted to the exterior of the bar. Using our new identity we replicated this using the original techniques.
“It’s not an American diner, it’s a Belfast pub called the American Bar. It probably will lean towards Americana but the whole lot, from the bottom of Argentina to Alaska, not just the United States of America. Pedro told the Sunday Life newspaper.
“There will be no Stars and Stripes.
“The American but it has been called that since around 1860 so it would be wrong to change it. We are quite happy with it,”