In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS free generation. They founded (RED) with a simple mission, to make it easy for people and businesses
to join the fight against the deadly virus.
(RED) commissioned Oliver Jeffers and the team at Studio AKA (Directors Philip Hunt & Kristian Andrews) to create A (RED) STORY. A film that was used for both an event at the 61st Cannes Lions International Festival of Creativity, then at the '(RED) THANK YOU' in Times Square NYC. With a deliberately lo-fi approach, chosen to reflect the urgency of the films powerful message.
Jeffers & Sons worked with the team at (RED) to bring the film to life in a 3D form by producing the real book from the film, in an limited print run, to could be distributed as a gift to those individuals and organisations that closely support (RED).